This course equips learners with practical competencies to develop and apply marketing strategies specific to the financial services industry. It enables trainees to understand the dynamics of service marketing, customer orientation, branding, and advertising in the financial sector. The unit supports learners in becoming proficient at designing and implementing effective marketing tools that align with regulatory requirements and customer expectations in financial institutions.
Learning Outcomes:
Upon successful completion of this unit, the trainee should be able to:
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Apply the concept of marketing in financial contexts.
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Review the nature and strategies of service marketing.
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Apply customer orientation principles in marketing.
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Manage the marketing of financial services effectively.
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Undertake targeted advertising in the financial sector.
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Apply branding and brand management strategies for financial services.
- Teacher: Admin User